TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streami